Design Manager · Visual Communicator · Riyadh, KSA
Crafting visual systems for sports institutions, national brands, and campaigns across Saudi Arabia — with 4+ years of full creative ownership.
I'm Dana Alshiddi — a Design Manager and Visual Communicator specialising in creating impactful visual identities and clear communication experiences.
I work on developing creative concepts, managing media and design teams, and delivering visual solutions that strengthen brand presence and audience engagement across seven platforms.
Currently leading full creative output at the Saudi Muaythai Federation under the Ministry of Sport — recognised as a benchmark model at the IFMA Annual General Meeting, Thailand 2024.
أنا دانة الشدي، مديرة تصميم ومتخصصة في الاتصال البصري. أعمل على ابتكار هويات بصرية مؤثرة وتجارب تواصل واضحة وفعّالة، وإدارة فرق الإعلام والتصميم.
Full creative ownership — social media, campaigns, photography, video editing, design thinking, visual identity, and live media coverage.



Documentary-style, capturing daily moments of the Saudi national team during their bouts in Greece 2024. A simple visual approach focusing on celebration moments and genuine emotions after the fights.
فيديو يوثّق يوميات المنتخب السعودي خلال نزالاته في اليونان 2024، يركّز على لحظات الاحتفال والمشاعر العفوية.
TikTok-tailored video using contemporary music matching the atmosphere of Muay Thai, with careful lyric consideration and precise visual synchronization.
فيديو مصمّم لمنصة تيك توك، باستخدام أغاني معاصرة تتماشى مع أجواء الملاكمة التايلندية، مع تزامن دقيق مع المشاهد.
Comprehensive highlights for Muaythai's landmark inclusion in the Saudi Games — capturing the sport's historic milestone through dynamic editing and strategic storytelling.
Full event coverage combining broadcast-quality editing with social-optimized cuts. Achieved the 1M+ views milestone and 3.5M monthly peak through strategic content distribution.
Sports event coverage featuring SMF athletes and federation presence — coordinating field capture and post-production for multi-platform social distribution.
Regional championship highlight reels edited for Instagram Reels, Snapchat Stories, and YouTube with platform-native optimization.
Latest international delegation coverage — fast-turnaround field production capturing team performance and key match moments from Turkey 2025.
Youth team coverage highlighting emerging Saudi talent on the international stage — optimized for TikTok and Instagram.

Medals designed with an open and perforated structure, adding visual depth and a distinctive character beyond traditional designs. Well received by athletes.

Full visual identity system distinguishing Saudi Muaythai from other combat federations — reflecting focus, discipline, and motion.
Managing the creative side of projects through hands-on execution at sports events. Organising creative workflows, coordinating with teams, ensuring smooth delivery under live conditions.
Riyadh Clubs Qualifiers · Kingdom Championship Dammam 2022 · Kingdom Championship 2024 · CEO Studio Interview on Saudi Arabia's leading sports channel.
Media coordination to publish national team news and event coverage with consistent institutional representation across official channels.
Federation recognised as a benchmark model at the IFMA Annual General Meeting, Thailand 2024 — the highest international recognition achieved.
27+ events across Saudi Arabia, Asia & Europe — from national championships to IFMA World Championships.
Selected work for Saudi Arabia's most recognisable brands — energy, transport, telecoms, insurance, and editorial.














Academic and applied case studies across UX research, brand strategy, cognitive design, and design management.
Investigates how cognitive ergonomics can contribute to the design of interactive systems, supporting human problem solving and decision making.
تبحث في كيفية مساهمة الهندسة المعرفية في تصميم الأنظمة التفاعلية ودعم عمليات حل المشكلات.
Scrutinizes user experience and visual design of a digital communication platform, showing how strategic design choices directly improve platform growth.
تحليل تجربة المستخدم والتصميم البصري لمنصة تواصل رقمية، مع التركيز على الاستراتيجية التصميمية.
Applies design thinking in a digital cloud service — from user research through prototyping and testing to develop scalable, user-centric solutions.
توظيف منهجية التفكير التصميمي في خدمة سحابية رقمية، من أبحاث المستخدم إلى بناء النماذج الأولية.
Aligns visual identity with product strategy, using the design process as a strategic driver for innovation and market expansion.
تطبيق مبادئ إدارة التصميم من خلال مواءمة الهوية البصرية مع استراتيجية المنتج وأهداف النمو.
Dana demonstrated exceptional strength managing the KSA account on her own, delivering consistent, high-quality results while handling pressure with professionalism and confidence.
What truly sets her apart is her willingness to learn, openness to feedback, and ability to turn guidance into real improvement.
Dana's ability to respond under pressure and her speed in technical and media work reflect high standards of professionalism suited to sports work.
Dana is practical, disciplined, and fully reliable. I recommend her as someone worthy of trust, qualified by her professionalism and deep dedication to excellence.
Dana has excellent organizational ability and continuous support that facilitates smooth event management. A truly collaborative team spirit with genuine dedication.
Open to freelance, brand partnerships, full-time opportunities, and creative consultancy across Saudi Arabia and the region.